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SpongeBoy also spelled Sponge Boy in some drawings was an early proto-type of SpongeBob.
Sponge-Boy
The reason the named was changed to SpongeBob is because they had found out there was already a cleaning product named that. The paper shown to the right  had been drawn by the series creator Stephen Hillenburg.

Although he was already a cleaning company mascot, there have been pictures of SpongeBoy from 1989 and 1994 with a Nick stamp, possibly meaning Stephen Hillenburg may have tried to start the show in 1994.

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